What’s the Difference Between Conversion Optimization and SEO (And Why You Should Care)

I frequently encounter some level of confusion among marketers about search engine optimization. Given that we provide Conversion Optimization services, I find myself needing to describe the difference between SEO and Conversion Optimization. Search Engine Optimization is to Advertising what Conversion Optimization is to Marketing First, let’s get some of the definitions out of the…

Why use JSON over XML?

There are times when you may be unsure what format to choose when transmiting data between a server and web application. Here are a few reasons why you might choose to use JSON rather than XML and a few why you might choose XML rather than JSON. Background Information What is JSON? JavaScript Object Notation…